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So I went through a lot of different mediums as far as open mics in Atlanta, I went through mediums as far as getting on the radio and telling people to bring their CDs to certain places. All types of efforts to find new talent."
Auf selbe Weise stieß er auch auf Hotstylz, die ihr Debutalbum über Jocs Label veröffentlichen werden. Die Bekanntschaft zwischen dem Rapper und dem Trio aus Chicago entstand zufällig durch einen Radio und Club DJ, der sich zuvor ihren Track Lookin' Boy runter lud.
"He gave me a copy of it. My assistant got on the internet, she found them, got in touch with them, flew ‘em down three days after that. I talked to them, we re-did the record. Three days after we re-did the record, we had a deal on the table from Jive."
Die verbraucherfreundlichere Version des Songs mit Joc Feature habe angeblich zu einer Welle von Angeboten gesorgt. Jive bot anscheinend das attraktivste.
"With a group like Hotstylz, there isn’t a lane for what they do. They’re creating their own lane right now. It’s like taking [Comedian] ‘Weird’ Al Yankovic and putting him in the hood. These cats are from the Southside of Chicago. Don’t get it twisted: although they make funny ass records and they silly, these ni**as is still from the hood."
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